DIGITAL TRANSFORMATION STRATEGY

MORE THAN JUST
RECYCLING

Transforming Riverside Recycling from a service provider into the dominant industry authority in Vancouver.

VIEW THE VISION

The Current Landscape

When someone in Vancouver searches for "aggregate sales" or "landscaping supplies," they aren't just looking for a list of services. They are looking for availability, pricing, and credibility.

Your current website lists what you do, but it doesn't sell what you do. Broken images and static lists are leaving money on the table.

"Credibility is business. More credibility is more money."

Search

Be found first on Google

Mobile

Seamless experience

Video

Storytelling that sells

Conversion

One-click Action

The New Standard

We are moving away from "Basic" to "Industrial Modern." Sharp, clean, and authoritative.

John Lawrie Metals
VISIT REFERENCE
Northwest Construction
VISIT REFERENCE
Repurpose It
VISIT REFERENCE

PHASE 1

The Homepage Experience

  • Instant Impact: A drone shot header of the Riverside facility (shot by us) establishes immediate scale and capability.
  • The Story: Instead of hiding in an "About" page, we tell the 10-year legacy (Since 2016) directly on the homepage.
  • Modern Layout: See the reference video for the interaction style we will implement.

Homepage Interaction Concept

THE CATALOG

Revamped Material Pages

No more broken images. We will photograph your actual inventory. The new catalog will be clean, easy to navigate, and designed to generate quotes.

Reference: Fixing the current pricing page issues with high-fidelity visuals.

Material Page Concept

Conversion Engineering

The biggest gap in the current site is the lack of "Call to Actions" (CTAs). A list of services informs, but a CTA converts.

Aggregate Sales

High-quality aggregate for construction.

Sample Optimized CTA

Recycling Material

Eco-friendly processing solutions.

Sample Optimized CTA

Landscaping

Supplies for residential & commercial.

Sample Optimized CTA

Concrete Blocks

Heavy duty interlocking blocks.

Sample Optimized CTA

Video Style Reference

Style Inspiration

PHASE 2

The Brand Story

Why should people choose Riverside?

We will produce high-end video content telling the story of your business. This builds trust. Trust builds sales.

Our Production Plan:
  • Full Drone Coverage of 12680 Mitchell Rd
  • "Day in the Life" Process Videos
  • Founder/Team Interview (The "Why")

Phase 3: Domination

A beautiful website is the engine. SEO and Ads are the fuel.

Local SEO

We will optimize for terms like "Concrete Recycling Richmond" and "Topsoil Delivery Vancouver."

TIMELINE: 3-4 MONTHS FOR RANKING

Paid Acquisition

Google Search Ads & Instagram Targeting. We capture the intent of people actively searching for your services.

Note: Ad spend budget is separate from agency fees.